Summary: Learn all about the .direct domain name extension, where it came from, who is the registry, who can register it and its restrictions. Binky Moon, LLC is the source.

What is .direct?

The .direct domain name is a new top-level domain (TLD) that was created to offer a simpler and more direct way for businesses to show their customers who they are and what they do. By using .direct, businesses can easily create a memorable and recognizable web address that’s easy for customers to remember.

Where Did .direct Come From?

The .direct domain name extension was launched in October 2020 by Binky Moon, LLC, a registry of domain names. Binky Moon, LLC is a Delaware-based company that specializes in the registration and management of domain names.

What Is the Purpose of .direct?

.direct is designed to provide businesses with a more direct and memorable way to communicate with their customers online. With a .direct domain name, businesses can easily create a unique and recognizable web address that’s easy for customers to remember. It’s also great for businesses that want to stand out from the competition by creating a unique web address.

Who Is the Registry?

The registry for .direct is Binky Moon, LLC, a Delaware-based company that specializes in the registration and management of domain names. You can learn more about Binky Moon, LLC at its website www.binkymoon.com.

Who Can Register This TLD?

Anyone can register .direct domain names, as long as the domain name is not already taken. However, there are some restrictions on who can register certain types of domain names. For example, generic terms such as “shop” or “store” are not allowed to be registered.

What Are Restrictions for Registrations?

.direct domain names may only be registered for legitimate commercial or non-commercial purposes. All registrations must comply with applicable laws and regulations, including ICANN’s registrant eligibility requirements. Registrants must also meet all requirements of Binky Moon, LLC’s registration policies, which can be found at www.binkymoon.com/policies. Any domain name that is deemed to be in violation of any of these policies or laws may be subject to suspension or revocation.

Conclusion

.direct is a new top-level domain (TLD) that was created to offer a simpler and more direct way for businesses to show their customers who they are and what they do. The registry for .direct is Binky Moon, LLC, and anyone can register .direct domain names, as long as the domain name is not already taken. All registrations must comply with applicable laws and regulations and Binky Moon, LLC’s registration policies.